YELLOW SUNSHINE

WHO CAN DEFINE THE COLOR OF SUNSHINE? IS IT THE COLOR OF LIGHT IN MID-DAY IN SUMMER?

ARTISTS HAVE STRIVED TO CAPTURE AND PRESERVE GLOWING YELLOW SINCE THE FIRST CAVE PAINTNGS. YELLOW OCHRE EARTH IS THE MOST AVAILABLE YELLOW PIGMENT AND GIVES A GREAT MELLOW YELLOW.

BUT ARTISTS WANT MORE! THEY WANT PAINT THAT GLOWS!

IN THE 17TH CENTURY NORTHERN ARTISTS REPRESENTED CITRUS AS A STORE OF MEDITERRANEAN SUNSHINE FOR THE HOME. WILLEM KALF WAS CONSIDERED THE MASTER OF THIS. HIS YELLOWS STILL GLOW LIKE SUNSHIINE 350 YEARS LATER.

VAN DYCK EQUATES HIMSELF WITH A SUNFLOWER IN HIS SELF PORTRAIT OF 1633. THEN ANDY WARHOL COPIES HIM 350 YEARS LATER

MEDITERRANEAN SUN

FRAGONARD WAS THE GREAT PAINTER OF YELLOW IN THE 18TH CENTURY: HE EVEN HAD A YELLOW NAMED AFTER HIM. BORN IN GRASSE, THE HOME OF PERFUMERY, HE MOVED TO PARIS AND WON THE PRIX DE ROME. HE THEN SPENT 6 YEARS FORMATIVE YEARS IN ITALY. HIS PAINTINGS HAVE A UNIQUE FACILITY AND LIGHTNESS OF TOUCH: A SUNNY MEDITERRANEAN JOIE DE VIVRE.

in fashion MEDITERRANEANS like @jacquemus  STILL BRING SUNSHINE YELLOW TO THE WORLD